Who we are.
The ALT (“The ALT,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains what information we may collect when you visit or interact with [THEALT.CO], how we use that information, and the choices available to you.
Information We Collect
Depending on how you interact with The ALT, we may collect information such as:
- Your name and email address
- Contact and professional information you voluntarily provide
- Information submitted through membership, application, registration, contact, or inquiry forms
- Payment and transaction information associated with purchases, applications, memberships, or other paid services
- Website usage, device, browser, IP address, and analytics information
- Information you provide when communicating with us
Where payments are processed through a third-party payment provider such as Stripe, payment card information may be collected and processed directly by that provider. We may receive limited transaction information necessary to confirm and administer your purchase or application.
How We Use Information
We may use information we collect to:
- Process applications, memberships, purchases, and other transactions
- Provide access to products, services, content, and member benefits
- Deliver requested playbooks, resources, communications, or other materials
- Send newsletters, updates, announcements, and marketing communications where permitted
- Respond to inquiries and provide customer support
- Improve our website, products, services, and user experience
- Understand audience engagement and website performance
- Prevent fraud, abuse, unauthorized activity, and security incidents
- Comply with applicable legal and regulatory requirements
We may also use information for other purposes disclosed at the time of collection or otherwise permitted by applicable law.
Third-Party Services
The ALT may use third-party services to operate and improve the website and our services. These may include, depending on the features currently active on the site:
- Stripe — payment processing
- Ultimate Member or other membership tools — account and membership management
- Google Analytics / Google Tag Manager — website analytics and measurement
- Jotform — forms, applications, and information collection
- Email marketing, CRM, hosting, security, and other technology providers
These providers may process information according to their own privacy policies and contractual obligations.
Cookies and Similar Technologies
The ALT may use cookies and similar technologies for website functionality, login sessions, analytics, security, preferences, and other purposes.
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year..
Communications and Marketing
Where permitted by law, we may send you newsletters, updates, opportunities, product announcements, or other communications.
You may unsubscribe from marketing emails by using the unsubscribe link included in the communication or by contacting us at PRIVACY / HELLO@THEALT.CO.
Unsubscribing from marketing communications does not necessarily stop transactional or service-related communications.
Your Privacy Rights
Depending on where you live and subject to applicable law, you may have rights regarding your personal information, which may include the right to request access, correction, deletion, restriction, portability, or withdrawal of consent, as well as the right to opt out of certain forms of processing or marketing.
Residents of jurisdictions with applicable privacy laws, including certain rights provided under laws such as the GDPR, UK GDPR, CCPA/CPRA, or other state or regional privacy laws, may have additional rights.
To submit a privacy request, contact:
HELLO@THEALT.CO
We may need to verify your identity before completing certain requests.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including to provide services, maintain business records, resolve disputes, enforce agreements, and comply with legal obligations.
Specific retention periods may vary depending on the type of information and the reason it was collected.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Data Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration, or disclosure. However, no internet transmission or storage system can be guaranteed to be completely secure.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date and post the updated version on this page.
Contact
For privacy questions or requests, contact:
THE ALT
HELLO@THEALT.CO
INFO@THEALT.CO
Last updated: SEPTEMBER, 01, 2026